From Steel to Green: How Forest Lane Dodge Transformed Their Showroom with Live Plants
🌿 From Steel to Green: How Forest Lane Dodge Transformed Their Showroom with Live Plants
When you think of a car dealership, you probably picture rows of shiny vehicles, bright overhead lights, and the scent of new leather—not lush greenery. But Forest Lane Chrysler Dodge Jeep Ram in Dallas is changing that.
With the help of Rooted in Kaufman’s commercial plant rental program, this dealership brought the outdoors in—and the results have been anything but ordinary.
đźš— Why Bring Plants Into a Dealership?
For General Manager Eddie Campbell, the decision was simple.
“I’ve always been a plant lover,” he said. “And when my friend Kyle brought up the idea of filling the dealership with live plants—and even taking care of them—I was all over it.”
While the dealership already had a few small plants, the goal was to elevate the entire space, giving it a more inviting, fresh, and natural feel. The change was immediate.
🌿 The Impact Was Instant—and Contagious
“The day the plants came in, the employees were already joking about stealing them and asking if they could take them home,” Eddie laughed.
But it wasn’t just the team that noticed. Customers were just as drawn in.
“I remember the first day a woman walked in and went straight to a plant to check if it was real,” he said. “It opened the door to a real conversation and made the whole experience more personal.”
One employee, Summer, a Sales Product Specialist at the dealership, agrees.
“Having plants in your home or business definitely elevates the atmosphere. It just... does something. It feels fresher, more alive, and it’s honestly beautiful to look at.”
🌱 A More Pleasant—and Productive—Work Environment
In a fast-paced setting like an auto dealership, creating a space that feels calm, fresh, and welcoming can make a real difference—for customers and staff.
“It classes the place up,” Eddie said. “It doesn’t feel like your typical dealership anymore. It feels like a nice office or even someone’s home.”
And while it’s hard to quantify atmosphere, the results speak for themselves.
“I really believe happy customers and happy employees lead to more business,” he added.
🛠️ Low Effort, High Reward
Rooted in Kaufman handles everything—from delivery and placement to ongoing maintenance. For Eddie, it’s a no-brainer.
“I don’t have to do anything except watch them grow.”
đź’¬ Would They Recommend It?
Absolutely.
“I’ve already told other business owners about it,” Eddie said. “The energy changed immediately here. Why wouldn’t you want that in your space?”
Interested in Bringing Plants to Your Business?
Our commercial plant rental program offers:
- Lush, healthy plants hand-selected for your space
- Weekly maintenance and care
- No hassle, all beauty
From offices and showrooms to salons and boutiques, plants make a difference—and we make it easy.
đź“Ť Contact Rooted in Kaufman today to learn more about plant rentals for your business.
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